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Up2Circ has the overall objective to accelerate and scale the transition of European SMEs towards a circular economy. Up2Circ will develop and implement attractive and efficient SME support measures that are highly accessible, straightforward and tailored to the company’s specific needs, involve unbureaucratic funding opportunities that clearly reward sustainability aspects, provide easy and clear access to comprehensive practical knowledge and expert advice and point out how transition will benefit business on a relatively short-term horizon.

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